Читать книгу The Testimony - James Smythe, James Smythe - Страница 18
Dafni Haza, political speechwriter, Tel Aviv
ОглавлениеI had just started my job that day, and one of the first tasks as part of my position was to issue a statement reassuring the people, letting them know that their government was looking into the situation. It was the same in every single country around the world; but I was new, and the people of Israel expected statements, so I wrote them. It wasn’t an order. Part of the role involved thinking for myself, thinking on my feet, being pre-emptive. I had always been good with words. It was a particular skill of mine, to be able to phrase them the right way. My father used to say that I could sell anything, and that I should go into sales, into marketing; I agreed, but wanted to do something with those skills, something more than just selling. I wanted to go into politics, so that’s what I worked for. Speech-writing was the way in: I was good at spinning things, making them sound good, or true. The static was there, everybody heard it, and everybody wanted to know what it was. It was my responsibility to give them an answer that came from the government itself, and reassurance was the government’s watchword. That’s the way that it works.
I had a team, and we had a press release being planned as soon as the television reports started asking what it was, and we realized that everybody heard it, it was a big deal – or it was going to be a big deal – and that we would have to deal with it. We didn’t have time to even think about what it actually was. We had to just get on with our jobs.