Читать книгу Freedom from the Diet Trap: Slim for Life - Jason Vale, Jason Vale - Страница 44

There’s an old saying, ‘you can fool some of the people some of the time but not all of the people all of the time’. But BIG FOOD and BIG DRINK have almost managed to pull it off.

As you are no doubt aware, all businesses are out to increase their profits. How does any business sell more of the same product to the same person? Simple: by making them believe that they need it, that it will benefit them, and that their life would be incomplete in some way without it. The drug food industry is no different to any other. Their objective is simply to sell more food.

However, logically this shouldn’t be as easy to do as it would be with something like clothes for example. You can, after all, keep buying clothes and very rarely, depending on the size of your house, will you run out of room for them. Even if you do run out of space, you can simply throw the old ones away and make room for the new ones. The fashion industry survives by making you believe the clothes you already own are no longer in vogue and you must buy more in order to fit into our fashion conscious world.

But how can they do this with food? Unlike clothes and storage your body does get full. You are after all either hungry or you’re not. If you eat a certain amount your body gets what it needs and you no longer feel hungry. Well that’s the theory anyway and that is exactly what happens when you consume genuine highly nutritious natural food, as I now know. However, what if BIG FOOD and BIG DRINK found a way to remove many elements of genuine nutrition from what they sell and add chemicals which actually make you to feel hungrier than you would normally feel? What if they found a neat way to create ‘false hungers’ and thus a way to sell more of the same food to the same person? What if they found a way to make a person believe the only thing which can fill the hunger they feel is more of the same type of food? Now that would be a neat trick.

The food trick is very similar to the nicotine trick. The tobacco companies would have made very little money if a smoker had just one cigarette a day. How do they make them have more? Well they don’t really have to do a great deal; the drug will do most of it for them.