Читать книгу Startup Guide to Guerrilla Marketing - Jay Levinson Conrad - Страница 16

To practice constant acts of generosity, to consistently prove your imagination, to be aggressive in your deeds, to assess and accept change . . . all of those require a consistent display of energy. If you don’t really have that energy, you can’t really put your heart into all of your actions. And putting your heart into them is part of the deal. Customers know if you’re doing something because you have to and doing that same thing because you want to. They’re attracted to businesses that want to serve, that want to make their customers happy.

Guerrilla marketers know that by doing the work they love, they never work a day in their lives.

Because being a guerrilla marketer is a full-time job, that takes energy—not sometimes energy, but all-the-time energy. A ho-hum attitude is very apparent, just as a willing attitude is easy to see. For that reason, we have seen that high-powered, highly successful guerrillas happen to be high-energy people. They bristle with energy. Everything about them is electrifying. They spread their energy throughout their workplace, even away from it. It’s no surprise that they get a lot done, moving forward at all times. They are quick to greet customers, sincere in their customer relations, and ready to act without hesitation. They seem to want to take action. And the reason is that they are possessed of more than their share of energy.

That helps them do the job at hand and then be ready to take on the next job. They are happy in their work, even awaken each morning looking forward to doing the work they love. That, by the way, is a key to their high energy—doing the work they love. They know that by doing the work they love, they never work a day in their lives. This love of work is always manifested by their high-energy level. That’s what it takes to do all the tasks at hand, then be ready to take on more. You can sense their energy level when you see them work. Amazingly, they don’t even work to demonstrate that energy. It is part of their overall personality. If you cannot make it part of yours, if high energy is not second nature to you, perhaps you should pursue a more mellow line of work. But if you can make it part of yours, you have the personality of a guerrilla who is bound for success.