Читать книгу Chief Customer Officer 2.0 - Jeanne Bliss - Страница 6

Having prescribed to all my clients that they need to give employees and customers a road map on the experience that they deliver, the following is your reading road map for Chief Customer Officer 2.0. This book is assembled to enable you to work with your leadership team to establish a one-company approach and understanding of what it means to focus on “customer experience.” It will provide you with a framework that can be customized to your organization so that you can earn the right to customer-driven growth. Through the “Action Lab” tools and “My Rock, My Story” case studies, it will challenge you to determine how your current efforts compare to others doing the same, it will provide encouragement in storytelling, and it will provide practical actions you can implement.