Читать книгу Feature Writing and Reporting - Jennifer Brannock Cox - Страница 38

After reading this chapter, you should understand that:

1 Traditional journalism has problems. Technology has evolved rapidly in recent years, and news organizations are struggling to keep up with audience needs and the impact of new platforms on the industry. Journalists needs to find new ways to tell stories that resonate with audiences.

2 Audiences will not be ignored. Online metrics and trending topics tell us what stories readers view and share. They also want to keep reporters accountable for their information. We have to incorporate their preferences into our news decisions and be transparent in our reporting processes.

3 Journalists have a responsibility to inform. Just because we know readers like soft news stories with low impact does not mean journalists should pander to those interests. Reporters must find ways to tell meaningful stories that better resonate with readers without dumbing them down.

4 We need to use new tools and methods to engage audiences and enhance trust. The accessibility of information online has made it difficult for readers to differentiate journalists’ work from that of others who are not constrained by journalism principles. Journalists need to combat misinformation online and find ways to gain audience loyalty and trust using new storytelling methods and multimedia tools.