Читать книгу Feature Writing and Reporting - Jennifer Brannock Cox - Страница 49

Start by identifying questions. You can use these techniques to brainstorm questions about relevant issues in your area.

 Notice things, and ask why: How do clothing stores select their music? What is the store hoping to accomplish with its selections?

 Changes and trends: Gas prices are going up—what are the potential consequences? Will people take more “stay-cations” (vacations at home)? Will families and friends get together less frequently?

 Investigate: Underage drinking has gone down in your town—why? What factors are contributing to this?

 Look for ordinary people doing extraordinary things:NO: The mayor calls for improvements to low-income housing.YES: A small group of college students create a new Habitat for Humanity chapter and participate in local builds.

 Look for the unusual occurrences:NO: A profile about a local pediatrician.YES: A profile about a local pediatrician who incorporates yoga and holistic healing in patient practice alongside medical treatments.

 Think about life skills people might want: How do you change your own oil? What can you do to better train your pet?

Thinking about stories from the readers’ perspective can help you craft feature stories that are impactful, memorable and shareable.