Читать книгу Start & Run a Personal History Business - Jennifer Campbell - Страница 16

If you’ve been reading from page 1, you’ll have an idea of what personal historians do and whether this is something you might seriously consider. Here are ten essential things you’ll learn from this book to help you start and run your personal history business:

• The personal historian’s toolkit: what you need to succeed

• Who your clients are

• Where to find clients

• How to price your product for profit

• Finding your niche

• Communicating the value of your services

• How to market yourself

• Tips for the introvert: you can do sales and public speaking

• The best resources for ongoing education

• The art of listening: a primer on interviewing (the heart of personal history)