Читать книгу Start & Run a Personal History Business - Jennifer Campbell - Страница 17

The field of memoirs, family history, and preserving history is becoming more sophisticated. Digital photography, technology, and the Internet have made it easier to create and unearth the raw material — genealogical information and family trees, scans of old photographs, etc. — but often, the material sits unorganized and in danger of being forgotten and scattered. One solution is to hire a professional to help properly preserve these family stories and photographs and present them in a way that is attractive and accessible for future generations.

Technology is speeding up communication but making us hungry for meaningful connections. We need to hear the stories of our ancestors, parents, and ourselves, and we’re realizing the need to preserve them permanently.

When it comes to the “close to the heart” issues of family values and heritage, people are willing to pay a premium for a high-quality product that reflects their individuality and character. The typical customer is in the mid- to upper-income bracket.

Busy baby boomers are likely to hire a professional who has the skills, experience, and time to interview themselves or older family members to capture their stories.

The core values of this business — love, living life to the fullest, memories, family, heritage, and history — hold immense appeal for boomers and their parents. These values will never go out of style and will weather recessions and economic downturns.

Though the values are timeless, the timing couldn’t be better for a business that’s about family values, personal fulfillment, a holistic approach to aging, connecting generations, and preserving history.