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Structure of This Book

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The main body of this book has been organized within three key pillars: strategy, process, and people.

 Strategy How to assess organizational readiness, identify gaps, establish an attainable roadmap, engage stakeholders, ensure sponsorship, and properly articulate a value proposition and case for change

 Process How to select and manage projects across their life cycle, including design thinking, risk assessment, governance, and operationalization

 People How to structure and engage a team, establish productive and parsimonious conventions, and lead a distinct practice with unique requirements

These pillars loosely follow the chronological and logical ordering of priorities with the creation or inheritance of an analytics team, with the understanding that this is an iterative and ongoing effort. The procedural requirements flow naturally from the strategy, and similarly, team structure and convention must be based on the processes that have been created.

Though this has been ordered to facilitate a front-to-back reading, subsections have been intentionally made self-sufficient to allow for ease of referencing, at the cost perhaps of occasional repetition.

Minding the Machines

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