Читать книгу Book Wars - John B. Thompson - Страница 2
Table of Contents
Оглавление1 Cover
4 Preface
6 1 The Faltering Rise of the Ebook The origins and rise of the ebook The differentiated pattern of ebook sales: delving beneath the surface Explaining the variations Form vs format Beyond the US Notes
7 2 Re-inventing the Book The life and times of the digital short A radical experiment Ebooks as apps Re-inventing the book as app False dawn Notes
8 3 The Backlist Wars Opening salvo Bringing the greats back to life The limits of backlist-only ebook publishing Notes
9 4 Google Trouble The search engine wars Settlements come and go How big is a snippet? Whither Google Books? Notes
10 5 Amazon’s Ascent The rise of Amazon The DOJ weighs in Stand-off with Hachette Market power An uneasy truce Notes
11 6 Struggles for Visibility Visibility in the bricks-and-mortar world The morphing of mediated visibility The triumph of the algorithm Reaching out to readers Literature’s Switzerland Visibility through discounting Visibility in a digital age Notes
12 7 The Self-publishing Explosion From vanity to indie publishing Self-publishing in the ebook age A beautiful book of your own Amazon enters the self-publishing field A spectrum of publishing services The hidden continent Estimating the indies Parallel universes, multiple pathways Notes
13 8 Crowdfunding Books The rise of crowdfunding Crowdfunding as direct-to-consumer publishing Reader curation The pull of the mainstream Notes
14 9 Bookflix Scribd’s wager The rise and fall of Oyster Kindle Unlimited enters the scene Subscription in the ecosystem of books Notes
15 10 The New Orality The development of audiobooks The rise of Audible Audiobooks become routine The audiobook supply chain Producing audiobooks Performing the page Books in the audio-visual mix Notes
16 11 Storytelling in Social Media Building YouTube for stories Sharing stories for free From stories to studios From stories to books Notes
17 12 Old Media, New Media Digital disruption in the creative industries Data power Nurturing content, colonizing culture Publishing in the digital age Taking readers seriously Books in the digital age Notes
18 Conclusion: Worlds in Flux Worlds in flux
19 Appendix 1: Sales Data from a Large US Trade Publisher
20 Appendix 2: Note on Research Methods Notes
21 Index
