Читать книгу Why Men Marry Some Women and Not Others: How to Increase Your Marriage Potential by up to 60% - John Molloy T. - Страница 8

I took over the research in 1994 and developed several versions of the survey to look at different aspects of the subject. After that, I spent several hours in front of marriage license bureaus questioning people in every area I visited. The nature of some research makes the skill and experience of the researcher very important, so from that point on, I used only experienced researchers or conducted the research myself.

Questions about sex, for example, really demand using only experienced researchers. In addition, we found that older researchers of the same gender elicited far more open and honest responses than younger ones, so we used older researchers when discussing sex. Whenever possible, I personally led focus groups, because I can get more information out of them than anyone who works for me. My people and I worked on this until June 2000.