Читать книгу How to Run Seminars and Workshops - Jolles Robert L. - Страница 12

Once you have your book in hand, another marketing approach you might want to consider is establishing a relationship with various speakers' bureaus. You won't be the only speaker they represent. However, the easier you make it for them to sell your services, the more seminars they will sell for you.

The speakers' bureaus will want that book of yours, and they'll want a clear sense of your particular branding. There's also one other thing they will want, and that's a speaker's tape. They will want that tape because it will be their primary tool to help sell your services.

For years I avoided creating a speaker's tape because I felt it was a terrible way for me to sell my services. Eleven years later I still believe this. Almost all the seminars I sell for myself are sold based on an existing relationship, someone who has seen a seminar I've delivered, or on a referral.

However, in the world of the speakers' bureaus, almost all their sales of speakers go to clients who have no idea who you are. That means they have to see you in action. Clients who call speakers' bureaus looking for speakers are already prepared to receive links and watch YouTube videos of the speakers they intend to contract.