Читать книгу Shapers - Jonas Altman - Страница 16

People aren't resources to be managed. Pioneering organisations know this and thus set out to inspire and challenge their talent with a compelling purpose. Because when workers have fertile ground–they'll endeavour to learn, share, and create in order to make their best contribution.

What started out as a blogging platform in the dorm room of founder Anthony Casalena has quietly morphed into one of New York's top places to work. His company, Squarespace, helps anyone create beautiful functional websites. The business's special sauce includes a space where employees have the freedom to do their life's best work. This is achieved by cultivating a culture that is open, supportive, and—spoiler alert—highly creative. Squarespace is the poster child for how a compelling purpose can turn any worker into an evangelist.

Squarespace's headquarters is a destination to which employees flock to work, learn, share, create, and hangout. Because they love being there, employees commute to the office when they could just as easily work from home. Staff are not seen as resources to be managed, but as humans to be challenged.