Читать книгу Sales Presentations For Dummies - Julie M. Hansen - Страница 3

When creating a sales presentation, you have a lot to keep track of, including what tools to use and when. The Cheat Sheet at www.dummies.com/cheatsheet/salespresentations has some handy checklists that you can print for each presentation that you give to ensure that you don’t forget anything important.

In this part …

✔ Understand what an effective presentation is and what you need to do to make sure your presentation is successful.

✔ Know all that goes into planning a persuasive presentation that makes a compelling case for your product or service.

✔ Identify the challenges of presenting today and turn them into opportunities.

✔ Uncover your prospect’s business challenge and the impact it’s having on his organization.

✔ Discover prospect insights and find out how to apply them for a competitive advantage.

✔ Build your presentation on a solid value proposition to differentiate your solution and build credibility.

✔ Tailor your message to resonate with different decision makers, stakeholders, and influencers.