Читать книгу Internationalization and Global Markets - Juliette Milgram - Страница 18

In an integrated Europe, from trade, economic, financial, and people point of view, it becomes increasingly urgent to bring back powerful productive models that can compete with emerging economies such as China and India. But, in this macro scenario, there remains a question to be solved, how to manage an increasingly diverse talent marked by aging, feminization and a multigenerational workforce in an environment more and more affected by automation, digitization within organizations, and a new economy that has not yet given time to regularize. In these new European organizations, people struggle to find their place with outdated skills that educational institutions and governments cannot solve and rules of the game they do not know. In that market supposedly integrated and digitized today more than ever the maximum where the adaptability to change and the capability of resilience is fulfilled.

The reality we are experiencing has crudely shown us how the well-being of the different groups that make up a society is linked to models of sustainable growth based on proper knowledge management. As part of this model, a particular account should be taken of the training of people and the promotion of their entrepreneurial and innovative capacities, which allows them to generate and subsequently transfer their knowledge to the environment, companies, and other agents in an efficient way. Proper management of this chain promotes the growth of a productive business fabric and a competitive environment thanks to its permanent capacity for innovation. It also allows us to deal more firmly with adverse situations that we as a society have to face.