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Foreword

Justin Loeber is a branding and marketing genius. But more than that, he’s a deeply wise and funny sage who isn’t afraid to say it like it is in order to help people rise to be their best and brightest selves.

Each of us has greatness inside. No matter where we come from or how difficult our pasts may be, our futures can be big, bold, and filled with extraordinary success. Justin believes this to his core (as do I), and in his feisty and fierce book, Get Out of Your Own Way Guide to Life, he’ll show you how you can drop your shit, own your worth, and step into your true power.

You see, you were built for more. ’Tis true. You have a beautiful purpose whether you know it or not. And you’ve got the talent and smarts to meet that purpose. Your job is simply to wake up and accept your unique awesomeness so you can get busy living like you really mean it.

Will there be obstacles along the way? Heck yeah. Sometimes they’ll come from outside forces, but more often than not they’ll creep up from the inside.

I mean, let’s face it: we all have negative voices, past experiences, and present distractions that can keep us playing small. Wouldn’t it be amazing to learn how to tame that noise and see it for what it really is? Fear. Self-doubt. Illusion.

Can you imagine how strong you’d feel if you learned to treat yourself with the respect and sacredness you deserve? To look your fear in the eye and go for it anyway?

Well, your dreams are asking you to do just that and they require courage. People often think it’s confidence that’s needed for success, but really, it’s courage. And whether you know it or not, you’re plenty brave. You just may need some encouragement and tools to help you flex your gutsy muscles.

It’s time to be on your own side and have your own back as you navigate your way to your destiny. And with this book, you now have a fabulous and fiery blueprint to help you create your own rules, your own standards, and your own success on your own terms.

As a world-renowned performer and a seasoned public relations expert with an extensive background in publishing, Justin has experienced it all. Not only has he had his own incredible journey in front of and behind the spotlight, he’s also seen how certain people rise to meet and even exceed their potential—and how others get in their own way.

With Justin’s guidance, some of the biggest names in entertainment, politics, sports, literature, and medicine, as well as corporate household brands and so on, have learned how to harness their talent and effectively get their message and mission across to the masses.

Now, you don’t have to want to be the next big star to get a boatload of wisdom out of this gem of a book. The lessons learned here will help you with your next job, relationship, friendship, insecurity, or obstacle.

The advice you’ll receive is ultimately about living your life to the fullest, no matter what you choose to do with it. And the truth is, we all want to shine brightly in our own little universes. I certainly did.

When I first met Justin, he had been hired by my then-publisher to promote my first book, Crazy Sexy Cancer Tips, and my award-winning documentary film, Crazy Sexy Cancer. These projects were born out of my own experience as a young woman living with a Stage IV, incurable disease. I often say that as I was looking for the cure, I found my life. Like so many people who experience a serious wake-up call, cancer put life into perspective and helped me focus on what really matters. I learned how to take care of myself and others at the deepest level, to bridge the worlds of western and integrative medicine, and to teach others how to become empowered participants in their well-being.

My simple mission became a global movement that began with Justin’s incredible guidance, direction, and support. To say he was a huge part of my success is an understatement. I couldn’t have done it without him.

From day one, Justin took me under his glittery wing and taught me how to own my own stage. I was green. I was scared as hell, and I was often so nervous. I didn’t think I could do it. But he wouldn’t let my negative voices get in my way because he knew I had so much to share with the world (just as you do). So Justin would coach me day and night, take me to every interview, and practice with me what to say, how to steer the interview back to my message if it drifted, and how to just be myself and have fun––no matter what. Then we’d rinse and repeat and get back out there!

Well, the doors flew open and I was booked on every national TV show, including Oprah. Thank you, Justin! It’s been over a decade since then, and I’ve met many coaches, trainers, TV executives, publishers, celebrities, and so on. But I always come back to Justin’s tools and advice, and I continue to build my brand and my life on my own unique terms.

You have a treasure in your hands. This little book is filled with “wows,” “ahas,” and a whole lotta love and wisdom. My advice to you: listen. Take what resonates for a spin and give this one glorious life of yours your all. As Justin always tells me, “Get out there and do your fabulous tap dance, baby!”

You’ve got this.

Peace and possibilities,

—Kris Carr, New York Times and #1 Amazon bestselling author and Justin’s biggest fan