Читать книгу Start & Run an Adult Boutique - Karen Bedinger - Страница 5

The more I thought about the idea of owning my own adult store, the more I liked it. Retail is not the easiest business to get into, as there is so much competition these days, but my idea for a store had a huge advantage over other stores because of the scarcity of nice adult stores and the fact that there were no really nice adult chain stores yet.

The fact that adult products and DVDs are becoming much more accepted in major retail shops and in mainstream media makes it easier to sell these products. On top if it all, the marketplace is only slowly catching up to cater to women and couples.

Adult products are sold almost everywhere. A person can purchase lingerie in major department stores, at Victoria’s Secret, and at Frederick’s of Hollywood. A person can purchase adult toys in the mall at Spencer’s, and “massagers” at The Sharper Image and department stores. Lubricants, massage oils, and other intimate adult items can be purchased at the local drug store, grocery store, or major retail chains. Adult movies can be purchased in many local mini-marts. Advertising for adult products is also becoming more prevalent on radio and television, and in newspapers and magazines. For example, KY® Brand advertises their lubricant and massage lotion on network TV and in mainstream print magazines.

Adult movies and stars are also becoming more accepted in mainstream life. The most famous adult pornography stars such as John Holmes, Ron Jeremy, and Jenna Jameson are as well-known as many top Hollywood actors. There have been dozens of pornography stars that have been in mainstream movies, on television, in the news, in documentaries, and in music videos.

Racy lingerie products such as crotch-less panties and shelf bras are no longer deemed sleazy. They can now be purchased from upscale lingerie retailers, and are no longer confined to small, out-of-the-way shops hidden in the mall. When almost everything sold in an adult store is also available at the mall, it is usually safe to assume the purchasing power in North America has embraced these products.