Читать книгу Start & Run an Adult Boutique - Karen Bedinger - Страница 8

It is really not that difficult to start and run your own adult boutique, and if you take the time to read this book, it will be even easier. This book outlines the steps necessary to start your own adult store and keep it running smoothly and profitably.

I will share with you the information I have learned from obtaining my Master’s in Business, helping other people start their own businesses, and owning my own adult boutique. My partner and I started an adult boutique called Naughty Or Nice Boutique in the historic part of downtown Vacaville, California, and more than two years later business was still fantastic. In the store’s first full year of business, it had more than $200,000 in sales, and in the second year of business, $250,000 in sales. The store’s sales continued to grow every day while I owned it. After 25 years I was able to sell the store at a profit. It can take hard work and long hours to get started, but owning your own business comes with many rewards.

Choosing to start an adult boutique over another kind of store has many benefits. The financial benefit comes from the fact that there are not yet any major national retail chains selling sex toys — which means that a new adult boutique has few stores to compete with. Also, there will always be customers looking for your products — almost every adult wants to have fun with adult toys sometime in his or her life, so no matter how conservative the town is, the customers will be there. This is especially true in recent years as more people acknowledge and embrace their sexuality.

Opening an adult boutique provides a social benefit by creating a comfortable atmosphere for both men and women to shop for intimate items to enhance their sexual well-being. By providing a valuable service and having a large portion of the adult population as your potential customer base, you are bound to create a profit.

Although more and more adult stores are opening every year across the country, there are still not very many in comparison to other types of retail stores. That is why now is the perfect time to open an adult boutique and create an established business before there are adult stores in every town. With this book you will learn exactly how to start and run your adult boutique, and with some hard but rewarding work, it will be a success!