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Organic Vs. Non-Organic Values-Based Business Development

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The first big decision farmers must make is whether to farm organically. This must be decided up front because it impacts all future decisions, such as where to plant, which seeds to select, how to fertilize, and what to do if plants attract pests or get the blight.

What does this have to do with you, as a manager of people? Well, the first decision a manager should consider is whether or not to manage organically.

Managing organically translates into values-based management. Making this decision early on helps because it impacts all future decisions, such as who to hire, how to train, what to train, and what you’ll do if an employee doesn’t seem to be working out.

Ideally, the organization that you work for already has clearly defined values and has taught you how to put these values into action to make decisions. Unfortunately, only a small number of companies have done this.

But wait, are you skeptical that an organization can even have values?

For many years, business theory was predicated on the idea that businesses were inanimate beings that had no values and could not be held to the same standards as a person. Not only is this theory flawed, it’s dangerous. This theory permits companies to plunder our resources, pollute the earth, and rip off consumers and investors with very few consequences.

Pick a business – it may be one you work for, one you want to work for, or one that operates down the street. It may be a huge conglomerate, a franchise, or a small mom-and-pop shop. Regardless, all businesses have one thing in common – guaranteed! Can you guess what it is?

All businesses were started by and are now run by people. One or more people are in charge. Other people work under those managers, who oversee even more people – and hundreds, or even thousands, of additional people run around completing everyday tasks that earn money for the company.

So, if a company is made up of people – people who all have values – shouldn’t that organization have values as well?

Ideally, an organization looks within itself to locate its unique values. These values may be lofty: “We give back to the communities in which we operate.” Or, these values may be imminently practical: “We operate to earn a profit.”

But frequently, these values are somewhere in-between: “We value diversity in the workplace and in the marketplace, and therefore work to ensure that minority opinions are understood and considered before making all decisions.”

To be clear, all organizations have values. And employees will pick up on them, given enough time. If individuals disagree with the company’s values, then they may insert their own.

The organic business distinguishes itself from the everyday business by identifying its values up front and then using those values to make future decisions.

If you are fortunate enough to work for an organic business, you’re already aware of it. During your job interview, the company presented its values to you and sought your feedback. If you weren’t comfortable with these values, then you weren’t the ideal employee for the job. These values were part of your orientation process, and are part of every major business decision. They serve as a touchstone for all of the company’s activities, every day.

Since less than 10% of businesses are organic, it is likely that your company doesn’t fit the description above. The firm you work for may fit anywhere on the continuum between “completely organic” and “completely non-organic.” Some companies may have identified their values, but do not use them widely. Others may not have identified their values at all. Still others may wonder what function values serve, other than to slow down their growth.

Don’t let this alarm you – all is not lost. Even in a non-organic work environment, you can still strive to become an organic or values-based manager.

Values are a big arrow pointing all employees in the same direction.

During my career, I have worked at companies that had less-than-pure values and at one with fairly high values. But none of my employers had clarified and written down their values. How did I know what the values were? I watched the people in charge.

In one company, the main value was: “We do whatever it takes to amuse and line the pockets of the owner, at the expense of everything and everyone else.” Another company’s value was: “We do whatever it takes to meet the customer’s needs, remembering that we need to make a profit so that we can continue to meet the customer’s needs in the future.”

In the first company, my personal values (hard work, honesty, and doing things correctly) were much higher than the corporate values. Because I need to live with myself for the rest of my life, I substituted my own values for the organization’s. At times, that choice was challenged and ridiculed for being different. In fact, many other employees did not particularly like me. Over time, I learned to ignore this. Though they may not have liked me, every single person in that company trusted me. I was a values-based employee.

In the second company, I was able to infer values consistent with my personal values. I used these values to make decisions and to lead my staff. When I made decisions that may not have been popular, everyone in the company knew that they were based on the company’s values. I was a values-based manager and that was rewarded with numerous promotions and raises.

The main difference in these two examples is that as a values-based manager, I was able to work with the company’s values rather than just my own.

I like to think of values as a big arrow pointing all employees in the same direction.



When values are not clear, everyone in the organization may pull in different directions, frequently motivated by self-serving desires.

•“I have to make these numbers in order to keep my job, so I’m going to do it by whatever means necessary.”

•“I intend to win that trip to Hawaii for highest sales – even if I have to undercut other sales people in my department to do it.”

•“If I find a way to bring this project in under budget, maybe I’ll finally get that promotion I deserve.”

When values are clear, everyone in the organization pulls in the same direction. They are all motivated and guided by the same stated values. It’s much easier for a company to grow naturally and move forward at a steady pace when everyone is pulling together, in the same direction.

As a values-based manager, you are in a unique position. You have the ability to make sure that as many people as possible are pulling in the same direction. At the very least, you can make sure that everyone under your leadership is pulling in the same direction.

Your company has values – learn them and lead them. As a values-based manager, you have two choices if the company’s values are less than desirable: raise the bar in your area of influence, or move on.

You have a decision to make – do you plan to manage organically?

Quick Tips to Grow Your People:

•Decide whether you are ready to manage organically by making decisions based on values.

•Determine your employer’s stated or implicit values.

•If your employer’s values tie in with your own, learn them and live them.

•If your values don’t match your employer’s, either exceed those values or think about finding another company with values more similar to yours.

Grow Your People, Grow Your Business

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