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When we look at the profile of typical Facebook or Twitter users in light of our most immediate communities and those we most hope to engage, important questions are raised about how we map the world from our particular perspectives. From where you sit, what is the center of the universe, toward which the bulk of your interest, energy, and time gravitates? To what extent does that gravitational pull prevent you from engaging the needs of the wider world in your ministry? How would you mark the borders between your world and the worlds outside your door? Where would “thar be dragons”—areas of real or imagined danger that seem off limits in your community—and how do they stand between your ministry and those it would more richly serve?

The worksheets that follow are meant to help you think about what your world looks like from the inside out and, perhaps a bit more, from the outside in, since we’ve found that the best social media strategy is one that starts with an assessment of where you are right now. We’ve also shared a community social media assessment that will help you to better determine the resources and expertise you will be able to bring to your digital ministry and the skills you will want to develop as you move forward. Take some time, then, on your own or in small groups in your community, to think through the worksheets that follow as the basis for a fuller social media strategy.