Читать книгу Go Legal Yourself! - Kelly Bagla - Страница 6

If this book existed when I started my entrepreneurial career over 40 years ago when I began importing the first sheepskin boots into America, it would have saved me a lot of trouble.

The common thing all entrepreneurs share is the attitude, “I won't do that until I need it.”

Because the very nature of starting out on your own path implies you are limited in capital and all of your efforts are focused on product development, production, marketing, and deliveries, the last thing you want to do is spend money on legal fees, which can “wait until we need those services.”

I can still hear the words of my long-time lawyer: “Brian, why do you always come to me when you are in trouble? Why don't you run things by me before you start out?”

Robert Ringer wrote a hugely successful book, Winning through Intimidation, about how he kept getting left out of the deals he orchestrated in the real estate business, and the one line that resonated with me to the core was that “a DETAIL will always come back to haunt you.” I can't tell you how many times I had to “fix” a situation at great cost because, at the time, it didn't seem important to complete the legal documentation.

I still continue to get into new businesses and now the legal checklist is a standard part of getting organized, just as important as the product and marketing.

And this is where Kelly's book Go Legal Yourself® is such a great resource for every aspiring business builder. In addition to all the start-up issues, she gives you a glimpse of what you are going to need as you grow more successful. From a legal and documentation standpoint, you can be ahead of the issues and not spend a fortune in remedying things you overlooked.

Best wishes on your journey.

Brian Smith

UGG Founder, and author of The Birth of a Brand, a roadmap

for entrepreneurs