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Preface
ОглавлениеIf you get a chance to read any basic literature about chess, the simplest definition you will find is that it is a game of strategy and tactics. The strategy consists of setting midterm positioning advantages, whereas tactics focus on immediate maneuvers during the game. I have always thought running a business is a lot like playing chess, so it is only fitting that my clients affectionally gave me the name “Queen of Business Law®.” In chess, unless you are looking a few moves ahead, you are doomed to fall into your opponent's trap. With each turn, you need to anticipate the moves that your opponent can make and the various options that you have. Similarly, in business, if you know the road ahead, you can anticipate industry changes or alteration in customer behavior, which will allow you to always be on the cutting edge. You can then build your business to outlast your competition and you can make the right moves, whether that's making a better mouse trap, growing your business, or choosing the right distribution channels.
As a business owner, I have firsthand knowledge of how hard it is to start a business, let alone make money at it. As an attorney, I also have firsthand knowledge as to what can go wrong with starting a business.
Are you running a business and confused about what you need to do in your business from a legal perspective?
Are you confused by the seeming never-ending list of legal considerations?
These are all issues that I have found to be common for all entrepreneurs. There is one thing that every entrepreneur and business owner has in common – we know the pains and heartaches of running a business, and if we're lucky, we can eventually become successful. But wouldn't it be nice to know from the inception of your business how to run it successfully?
Go Legal Yourself®, Know Your Business Legal Lifecycle® 2nd Edition is a guide for entrepreneurs and business owners that explains the four phases of a Business Legal Lifecycle®. Just like all individuals, we have a lifecycle, whereby we're born, we grow up, experience life, and eventually pass on. Unfortunately, we're not born with a road map, which would help us avoid the painful parts of life. Businesses also have a lifecycle but understanding the Business Legal Lifecycle® is the trick to running a successful business by knowing exactly where you are in your business so you can easily move from one phase to another, be it from Startup to Growth or from Established to Exit.
My four-phased Business Legal Lifecycle® was developed to help business owners understand the legal aspects of their business. This knowledge is important because you don't know what you don't know, and that's when costly mistakes happen. Every step in the Business Legal Lifecycle® requires you to take different actions and adjust your way of thinking. Throughout your Business Legal Lifecycle®, you will encounter challenges and have to make decisions that could affect the success and outcome of your business.
Paying attention to all aspects of your business is important for every business owner to ensure that you are legally compliant. The traditional answer to the question of when you need to pay attention to the legal aspects of your business is all the time. That advice is not wrong; however, business owners are often so busy in doing the work in their business that they don't have the time to work on their business.
You don't know what you don't know, the law is complicated, so I developed the Business Legal Lifecycle®, which is practical and easy to understand. In this book, I will go through the four phases of a business and why you need to take such steps to legally protect each phase of your business.
Enjoy the book.
Kelly Bagla, Esq.
A fellow entrepreneur