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Whether they are well-meaning or not, those around you will have something to say about your choice to pursue an entrepreneurial path. Don’t be surprised if this solicited and unsolicited input is overwhelmingly negative. Authenticity, at its core, means choosing your path and knowing why you’re on that path regardless of the opinions of others. Authenticity isn’t contrarianism, and it isn’t an excuse to ignore good advice. Rather, it is a way of staying true to yourself, your goals, and your own happiness and success.

Quick Case: Whitney Wolfe Herd, Bumble – Featured on both the Forbes 30 Under 30 list and the Fortune 40 Under 40, Whitney Wolfe Herd was on the founding team for the uber-successful dating app Tinder. After she left the team in 2014, she began her own dating app called Bumble. Bumble’s tagline is “Make the first move” and features a twist on the traditional dating app: matches between users are only truly matches if the woman messages first. This shift in functionality has paid off in a big way. Bumble reported 30 million users in June of 2018, which trails the 50 million reported by Tinder, but despite lagging, Bumble has demonstrated impressive growth. On the topic of success: “Being able to put your blinders on, ignore negative opinions, and follow your strong intuition is what’s validating to me. It’s a great feeling to know you can trust your gut.”