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Demand is a strong word, but it should be applied to quality. You will not succeed as a business without a constant focus on quality. It’s simply too easy for customers to use technology to find a better product or service somewhere else.

Quality means more than making a product or service that the client wants. The term also means fixing your product, if it doesn’t work.

Finally, quality means asking customers what changes they want in your product or what new products they would like to see. Ask your customers, and they’ll gladly tell you.