Читать книгу Cost Accounting For Dummies - Kenneth W. Boyd - Страница 44

Every business has a website these days, but e-commerce firms make a much larger investment in this area. Treeline’s website represents that first interaction that a prospect has with the business. How often have you visited a site, and left after 10 seconds? Yeah, me too. That’s what Treeline is trying to avoid.

The site must be attractive, particularly the homepage, and website navigation has to be easy for shoppers. E-commerce firms make a big investment in website design, including product images and graphics. Ready to check out? These sellers also need a smooth process for selecting items, updating their shopping basket, entering a shipping address, and for processing payments.