Читать книгу Cost Accounting For Dummies - Kenneth W. Boyd - Страница 46

Nothing happens until a prospect visits the website, so it’s not surprising that sellers invest heavily in marketing. Here are two common marketing strategies:

 Online ads: Pay for ads on websites and social media platforms where your target audience is spending time.

 Content marketing: Create blog posts and videos that solve problems for your target market. For example, Treeline might write an article called: “10 Items You Must Have for a Winter Camping Trip” (not my thing, but you get the idea).

E-commerce firms spend big on websites, product fulfillment, and marketing. You won’t spend money on a brick-and-mortar store, but you have a number of other costs to manage.