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Common Mistakes

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Common mistakes students make when developing a sampling plan:

 Failing to think of broad trends (focusing too much on potential outliers)

 Failing to recognize potential broad patterns of difference based on gender, age, ethnicity/race, and other demographic factors

 Insufficient attention to the details of the research question

 Insufficient attention to the details of the participants needed

 Insufficient attention to the details of the researcher’s limitations

 Failing to adequately describe how key informants will be selected and why

 Failing to adequately explore how the sampling frame may exclude certain participants

 Failing to be creative about how they might gain participants and alleviate limitations

Doing Ethnographic Research

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