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www.designersagainstaids.com

Designers Against Aids came to life in 2004 after long-time fashion journalist, Ninette Murk, and a photographer and music journalist, Javier Barcala, joined forces. Their idea was to build different campaigns that would utilize their serious network of friends (artists, fashion designers, musicians, celebrities) to create different messages of HIV/AIDS awareness using their talent and I vehicles of expression. Starting from fashion collections, they’ve also organized conferences, been involved in music festivals, created video-clips, photographs and moreover, two worldwide campaigns with giant retailer H&M that reached more than 30 countries. DAA have worked with Estelle, Katy Perry, Yoko Ono, Cyndi Lauper, N.E.R.D., Moby, Tokio Hotel, Robyn and Dangerous Muse.

DAA is now training students to start campaigns in regions with dramatic rates of infections (such as China, India, Russia, Ukraine, East Asia and South Africa) through courses at their International HIV/AIDS Awareness Education Center in Antwerp. They’re also looking into possible collaborations with sports celebrities, because they have the power to connect with the youth as much as musicians do and are very great role models.

‘Our goal was always to create messages that would keep the youth interested in AIDS awareness and wouldn’t make them look somewhere else or lose interest.’

Javier Barcala