Читать книгу Street Knowledge - King ADZ - Страница 33

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Ron is America’s most prolific street/pop artist working today, expressing himself through his amazing work both on and off the streets. In 1981 he blew up through his billboard take-overs, subvertising in Dallas, Texas, which, quite rightly, took pot-shots at global brands and their heavy use of advertising. He chose billboards because ‘everyone sees them’. He is one of the founding members of the Culture Jamming movement (>p40) and he questions the ethics of companies such as Apple, McDonald’s, Camel tobacco and Disney through clever re-interpretation of adverts. Back inna day he hand painted the subverts and then pasted them up on billboards; today he uses a large-format printer. But the message is still as sharp and the art as spot-on as it ever was.