Читать книгу Direct Marketing Automation Guide for Beginners. Increase online store revenue by implementing better automation flows - - Страница 2

In today’s business world, marketing plays a key role in the success of any organization. Marketing is a set of activities aimed at market research, determining the needs and preferences of consumers, and developing and promoting goods and services that satisfy these needs. The goal of marketing is to create strong relationships with customers, increase sales and strengthen the company’s position in the market.

At the same time, marketing professionals can be roughly divided into several key areas: customer acquisition, retention and return.

Each marketing area has its own set of tools and methods. One such method is Direct Marketing – communicating with the customer through channels such as Email, SMS, mobile push notifications, phone calls and so on, directly.

Most times it’s expected that the customer has already shared their contact information: registered a personal account, subscribed to a newsletter, installed an app or became a member of a loyalty program. When you have a client’s contact, the main task is to retain it and “convert” the contact into an order or similar target action. And after that – into the next order. And so on.

This book dives into the use of direct marketing and associated strategies to transform website visitors into leads, convert those leads into customers, and ultimately boost revenue. It draws on insights from three hundred B2C companies along with my own extensive experience – over ten years in marketing automation with a specialization in customer retention.

I have tried to put the book together in such a way that once you understand a minimal amount of marketing automation theory and methodology, you can take the cases mentioned and apply them to your eCommerce business.

The book covers the following topics: the basics of direct marketing, key metrics and basics of direct marketing targeting, principles of marketing automation for online and eCommerce, and examples of marketing automation software. Each topic is provided with plenty of examples.

I hope this book will be a useful guide for students, entrepreneurs, marketers, and anyone interested in direct marketing who wants to develop their professional skills in this field.