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Filipp Volnov is a renowned CRM expert in Russia and the CIS, with more than 10 years experience and knowledge in marketing automation. As one of the leading authorities in the field, he has been lecturing on CRM at Yandex Practicum, Russia’s largest online eLearning platform, sharing his insights and expertise with a wide audience.

In addition to his educational endeavors, Mr. Volnov served for 7 years as a leading customer success manager at Mindbox, the #1 cloud Marketing Automation platform in the ex-USSR region.

Mindbox is currently ranked among the top 5 B2B SaaS companies in the region, further solidifying author’s position as an authority in the industry. Over the past decade, he has managed a team of 10, generating an average annual revenue of more than $2 million. Throughout his career, Mr. Volnov has published over 30 success stories of various brands, showcasing the power of marketing automation in driving growth and efficiency.

Mr. Volnov was also responsible for managing marketing communications at Mindbox. He actively participates in conferences, exhibitions, and webinars, as well as oversees publicity in magazines and newspapers. His dedication to promoting marketing automation and sharing his wealth of experience has made a significant impact on the industry, and this book serves as a testament to his commitment to helping businesses unlock the potential of marketing automation.

In this book, the author unveils a unique marketing automation strategy developed over years of personal experience, which has consistently demonstrated a revenue increase of 10—25% from DTC marketing across many different industries. The strategy is divided into seven key customer journeys, each illustrated as a map and supplemented with real-life case studies and A/B testing ideas. Drawing from a wealth of expertise, the author provides valuable insights into the world of marketing automation, guiding readers through the process of implementing and optimizing these crucial chains for maximum impact and revenue growth.