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There's a perfect example of how this shift has happened, and it can be seen in how the atmosphere at concerts has changed over the past 40 years:

• 1980s: People came to concerts with their hands raised, lighters flickering in the darkness. They lived the music. They were IN the moment. The goal was to feel the sound, to merge with the energy of the crowd, to connect with the performer.

• 1990s: Cameras appeared. People started taking pictures of musicians. Most of the time, cameras were forbidden from being brought into concerts. But if you managed to, pictures were taken to remember that night later. To look back and say: “I saw that live.” Personal experience was still primary. Documentation was secondary.

• 2000s: Cell phones got cameras. People now recorded entire songs—grainy video, terrible sound, shaky pictures they'd likely never watch again. But while recording, they were still mostly looking at the stage. The phone was just an addition to the experience.

• 2010s: Smartphones got better. People started taking selfies IN FRONT of the band. Noticed the change? The band became a backdrop. A concert stopped being an event for the music – it became a way to prove that YOU were there. Documentation became equal to the experience itself.

• 2020s: What about now? Now people film themselves throughout the concert. The camera is pointed at them, and the band is a blur somewhere behind the phone. The performers are unimportant – we are the main characters in our own show called “me at the concert.” People don’t look at the stage. They look at the screen, which films them against the backdrop of the show.

History is us now. The group doesn't matter.

A concert is no longer a destination. It's simply a backdrop for your content. For your stories. For your proof that you're living an interesting life that should impress others.