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That was our (somewhat bumpy) journey to finding our decision makers. To find out who your decision maker is, you’ll need to decide what kind of campaign you want to run. There are three buckets that campaigns will generally fall into and each needs a different approach, because each will have different decision makers. These buckets are: political, social and commercial change. Here are a few ideas on how to find your campaign focus:

1) pOlItIcal CamPaIgNs

Political campaigns are badass. They seek changes to policies, laws and technical things like funding. To find out who your political decision makers are you need to ask yourself what level of political change you’re seeking: local, national or (let’s think big here!) international.

LOCal

Lots of campaigns that make local things happen benefit entire communities. Local changes are incredibly impactful. They’re important. If you’re

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