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2) ImpaCtfuL sOcIaL cHaNgEs

Some campaigns aren’t dedicated to changing a particular policy or law. They aren’t directed at altering anything tangible. Instead they want to change the ways that we think about something in particular. They are awesome too. For example, some campaigns promote messages of self-love and body positivity (see Chapter 4 for more information!). They want to change the way women in society are viewed and in doing so they hope to

eMPowEr amazInG wOmEn lIkE yOu!

If you’re hoping to instigate a similar change in mindset, then your decision maker will usually be the general public, or perhaps a particular group of people, such as girls. But you CAN make this tangible. Think specifically about what you want.

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