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What is a Yummy Mummy?

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It’s probably best that we get this rather crucial question answered before we go any further, just so that we are all on the same wavelength.

There are loads of different definitions being bandied about these days, so I shall give my own one here, and refer to it throughout the book when I talk about Yummy Mummies.

Yummy Mummy, n.

A mother, of any age, who does not identify with the traditional, dowdy image of motherhood. While she knows her Gap from her Gucci, she is just as happy with a charity shop bargain as an occasional, very necessary splurge, and doesn’t want to give up on trying to look lovely just because she is a mother.

A Yummy Mummy is a skilled all-rounder: she tries to keep fit and healthy, loves spending time with her children, knows it’s OK to break down and cry and (almost) never forgets to cleanse and moisturise. She can cook, amuse a baby and make work phone calls at the same time but, never one to take herself too seriously, she can laugh when it all goes wrong. A Yummy Mummy tries not to let being a good, loving mother utterly compromise her personal style and outside interests, and is always there to help her friends when they need her. Often juggling family and a job, she finds being both a mother and an independent woman very hard at times, but tries her best to make it work for her family, and for herself.

A Yummy Mummy is the ultimate modern woman.

The Yummy Mummy’s Survival Guide

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