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Introducing Lou Sepulveda C.P.P.

If you are a new or veteran salesperson in the security business, before listening to and following anyone’s advice you should first determine how credible the person dishing out the advice is. What does he really know about selling in the security business? What practical and real-life experience does he bring to the table? Has he “been there, done that, and earned the tee shirt?” Has he sold security systems “belly-to-belly” to residential, commercial and industrial clients? So with those questions in mind, let me tell you about my security industry experience.

I have sold security systems and managed salespeople in the security alarm business for over 36 years. I successfully sold alarm systems to home owners and businesses large and small. I’ve also sold video security, access control, as well as security guard and patrol services. I tested for and earned my “Certified Protection Professional” (C.P.P.) credentials, and continued to earn the annual required CEUs to keep that certification until I was awarded the Life Time certification by A.S.I.S in 2003.

I owned and managed my own successful security alarm company complete with a UL approved alarm monitoring service. I grew that company from a start-up to one of the top companies in my market averaging over one hundred high dollar systems sold every month. We sold systems to and protected the “rich and famous” in my market.

After selling my alarm and patrol businesses I accepted a position as Vice President of Sales at ITI, a security equipment manufacturer, and was successful in building that company’s sales every year I was employed.

Next I was offered and accepted a Director position with ADT Security. They hired me to develop and build an ADT Authorized Dealer Program. In that role I was instrumental in developing and growing an independent dealer organization, judged by its volume to be the number one security alarm dealer program in the United States.

After four straight years of record breaking growth, Tyco, ADT’s parent company, tasked me with the challenge of developing and then growing a similar authorized dealer program outside the United States. Over the next four years I opened offices and branches for Tyco in thirty countries around the world. Those offices employed approximately twenty thousand salespeople, team leaders and managers. The international offices I was responsible for quickly became the market leader in every country in which they operated, proving that language and cultural differences make little difference in creating success.

In this book I share some of the “secrets” to my success. I will show the reader a road map to success which is easy to follow and duplicate. Success in the security alarm business isn’t “magic.” Follow my advice contained in this book and you too can enjoy the success you desire and so richly deserve.