Читать книгу Selling Security Systems Like a Pro - Lou Sepulveda - Страница 9

Cold-calling is by far the fastest and easiest way to make sales today. “Warm-calling,” following up on mail that you have sent, puts your destiny squarely in your hands, not in the hands of the mail carrier, the phone company, or procrastinating prospects. You’re in charge. In fact, warm calls give the procrastinating prospect the opportunity to get out of the land of procrastination, to take action instead of putting off decisions. When you knock on doors, you’ll find a person who has been meaning to get around to calling you or someone else that sells what you sell, a person who has wanted to buy but hasn’t. All you have to do is develop a script (what to say) and then get off your seat and out on the street. A customer is waiting for you if you’ll just knock.