Читать книгу The Stop Doing List - Malouf Matt - Страница 6

If you're like most business owners I work with, you probably got into business to earn more money, have more time and find more freedom. However, many business owners feel like they've lost control of their business and life.

Rather than earning more money, they're making less than they did when employed – and are often losing money in the bad years. If they have an employee or two, often they're paying them more than they pay themselves.

Rather than having more time, they're working longer hours, up to 70 or 80 a week, sacrificing a social life, their health and even family to keep their business running.

Rather than having more freedom, they find themselves tied down to the business, unable to take a day off, let alone a holiday, for fear their business will suffer.

Rather than the growing, healthy business they dreamed of having, they're stuck in a business suffering from:

• low profit (or even losing money)

• no growth

• stagnation.

Meanwhile, as business owners, they:

• can't exit their business

• suffer from burnout

• have health problems arising from stress.

Since entering the world of business coaching and consulting, I've come across these problems time and time again with my clients. As I watched them transform their businesses through doing less work every day, I was inspired to write this book.

The Stop Doing List is not about giving you more work to do; rather, it's about identifying low-value tasks in your day-to-day routine, then stopping them. I've watched businesses rocket from stagnation to year-to-year growth through implementing these simple practices.

Through this book you will:

• get a clear assessment of your own value as a business owner

• find a way to start decluttering your business

• learn to implement a step-by-step Stop Doing List system in your business.

Your Stop Doing List involves more than just delegating or outsourcing; it starts with your mindset. Far too often the restrictions in businesses come from the owners themselves. Part I goes in depth into the fears surrounding delegation – and how those mindsets can be changed.

Then in part II we move into the Stop Doing List, a simple step-by-step system of working out what to stop doing. As you go through this system, you'll learn how to:

• focus on the activities that truly generate the profit in your business

• identify background tasks that simply distract you

• only do the tasks you love, allowing you to love your business.

Finally, in part III we set out the nuts and bolts of how you manage your people and your business effectively with a less-is-more approach, and how you actually find people for your team.

The last thing I wanted to do was give you yet another book dealing only with theory, telling you what you should be doing but not how to implement the solutions. So please take the time to complete the exercises and answer the questions throughout the book. When you commit to the work you will achieve amazing results. I have also created a step-by-step guide to make it really easy to implement the Stop Doing List system, downloadable from www.stopdoing.com.au.

I hope the Stop Doing List helps you find what you dreamt of when starting your business: freedom, increased profit and the time to spend on what is truly important to you.