Читать книгу Black Ops Advertising - Mara Einstein - Страница 5

“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 percent more readers. You might think that the public would resent this trick, but there is no evidence to suggest that they do.”

—David Ogilvy, founder, Ogilvy & Mather

“Nobody comes to Buzzfeed to look at the ads, but they’ll come for the content. When the advertising is content—good content they’re willing to click on and engage with, and share if it’s good—that’s the future for publishers.”

—Jonah Peretti, founder, BuzzFeed