Читать книгу Black Ops Advertising - Mara Einstein - Страница 7

TABLE OF CONTENTS

INTRODUCTION • WHY ADS DON’T LOOK LIKE ADS

1 • FROM MASS TO MILLENNIALS

2 • WHAT WE SHARE & WHY WE SHARE

3 • NATIVE ADVERTISING: PUBLISHERS AS MARKETERS

4 • CONTENT MARKETING: MARKETERS AS PUBLISHERS

5 • THE DIGITAL SELL: BIG DATA, PROGRAMMATIC BUYING, AND LIVING BY THE NUMBERS

6 • THE [DIS]EMPOWERED CONSUMER

7 • ADVERTISING OURSELVES TO DEATH

ACKNOWLEDGEMENTS

ENDNOTES