Читать книгу Entrepreneurship and Innovation Education - Marcos Lima - Страница 13

Our text treats entrepreneurship and innovation interchangeably, even though we are aware of the obvious differences between creating a new venture (which does not necessarily involve innovation) and improving the value creation process (which does not necessarily involve entrepreneurship). This conscious choice was made for the sake of enlarging the audience of the book, as several of the entrepreneurship tools used for creating new ventures can be adapted to innovation projects of “intrapreneurship”. Conversely, every entrepreneur who wishes to grow their business must become familiar with innovation tools.