Читать книгу Start & Run a Gift Basket Business - Mardi Foster-Walker - Страница 15

At this point, you will have accumulated a lot of information, both first- and secondhand. What does that information tell you about your new business? Is the data leading you to think creatively about your new venture? If you are able to answer yes to the following ten questions, you are ready to follow a course of action leading to a successful new venture:

(a) Is there a market for your idea?

(b) Can you define who your potential customers are?

(c) Do you know who your competitors are?

(d) Can you see any advantage that your product will have over the competition?

(e) Do you know your competitors’ prices?

(f) Do you know where your customers are?

(g) Are there enough customers to sustain your business?

(h) Do you know how to sell and market your product?

(i) Can you afford the costs of opening the business?

(j) Can you price your product competitively and still make a profit?

Once you can answer yes to all ten questions, the next step is to research a location for your new business and an operation site within that location.