Читать книгу Start & Run a Gift Basket Business - Mardi Foster-Walker - Страница 20

My own office and showroom is located in the downtown business district of a major metropolitan area. I live within walking distance of the majority of my local corporate clients, and advertise that our showroom is open during the week for walk-in business. We also actively promote our business to the other companies in our building and have made many loyal customers who do not even have to leave their office building to receive our services.

Consider how close any potential office space is to your clientele. If you are hidden away in a back street, you won’t attract walk-by traffic, and it will be more difficult to show off your product. You might find the monthly rental or lease rate lower in a less populated area, but those savings won’t go very far if you can’t attract customers because no one knows where you are. Make it easy for your customers to find you.