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Mardi Foster-Walker
Start & Run an Event-Planning Business
Читать книгу Start & Run an Event-Planning Business - Mardi Foster-Walker - Страница 1
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Страница 1
START & RUN AN EVENT PLANNING BUSINESS
Introduction
1 Getting Started
Self-Assessment
Determining Your Market
Market Research
Set a realistic time limit
Define your information needs
Allocate resources
Gather the data
The internet
Your local library
The Yellow Pages
Chamber of commerce
College or university business departments
Government departments
The face-to-face meeting
Analyze the information
Страница 20
3 Business Resources and Equipment
Business Resources
Mailbox and copy services
Business telephone line and fax line
Telephone and wireless communication options
Hands-free/speakerphone
Cellular or mobile phone
Hand-held wireless device or PDA
Voice over internet protocol
Courier company
Company vehicle
Office Equipment and Setup
Electronic Equipment
Computer and printer
Software for the events business
Facsimile machine
Digital camera and scanner
Other equipment
Office Supplies
Custom printing
General office supplies
4 Financial Planning and Management
Financing Your Venture
Personal savings
Family and friends
Financial institutions
Private investors
Government
Your Business Plan
Executive summary
Personal experience and background
Description of service
Sales and marketing strategy
Forecasts and projections
Financial Management
Forecasting cash flow
Fixed expenses and overhead
Marketing costs
Start-up costs
Forecasting revenues
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