Читать книгу Start & Run an Event-Planning Business - Mardi Foster-Walker - Страница 19

Study the information you have collected as objectively as possible. Ask yourself the following questions:

(a) Is there a market for your service?

(b) Can you define who your potential clients are?

(c) Do you know who your competitors are?

(d) Can you see any advantage your service will have over your competitors?

(e) Do you know your competitors’ prices?

(f) Do you know where your clients are?

(g) Are there enough clients to sustain your business?

(h) Do you know how to sell and market your service?

(i) Can you afford to be on the same playing field with your competition (i.e., are you in the same league)?

(j) Can you price your services competitively and still make a profit?

Weigh your findings against your original idea. Does the data suggest a slight deviation from that plan? Does it affirm or negate your business premise? Cull from the data what fits best with your experience, resources, creativity, and preference. Based on this information, you can define your service. Then date the material and file it for future reference. Save any remaining research information that backs up your business idea.

Once you feel you can comfortably answer yes to these ten questions, the next step is to research a location for your new business and an operation site within that location.