Читать книгу Start & Run an Event-Planning Business - Mardi Foster-Walker - Страница 5

What is it that makes one person succeed in the events industry while another fails? There is no one stereotype of a successful special events entrepreneur, but certain common characteristics can be found in those who succeed. For example, they are invariably hardworking, determined, resourceful, and capable of honest self-appraisal.

Starting your own special events business is risky, and you need to be clear on whether it is the best choice for you. You may already be working in the special events industry, but turning your skill into a business is a very different venture. Examining both your strengths and your weaknesses gives you the chance to remedy the factors that may impede your success. If you don’t manage time well, don’t like to work alone, and dislike making decisions, starting your own events business may not be appropriate — unless you are willing to work on your shortcomings. You don’t have to be perfect, but you do need to recognize and acknowledge your strengths and weaknesses before investing time and money in a business.

A passion to succeed, an eagerness to learn, and an acceptance of responsibility can overcome any weaknesses.

The value of any quiz, test, or questionnaire lies in that it can help you identify your strengths and admit your weaknesses. Look on this self-appraisal as an important first step in your journey to starting and running a successful special events business. You are capable of capitalizing on your strengths and compensating for your weaknesses as long as you know what they are and if your desire to do so is powerful enough.

Once you have determined that starting a special events business is the right venture for you, take some time to test your ability to create special events. If you have not created events before, we recommend that you create on paper two or three theme events. Organize them in a portfolio with sketches, photos, fabric swatches, menus, rental details, production schedules, and budgets. Use this portfolio of event ideas when doing your market research by showing them to family and friends.