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Preface

Dear leaders, dear curious readers¹!

This is a practical book in which you will learn how to lead yourself and your employees with excellence.

You will find no lengthy passages discussing scientific studies. Instead, I offer practical tips that you as a leader can implement every single day.

All these leadership tips are highly relevant in these times, where change is happening with ever-increasing speed. Indeed, the greater the change, the more leadership is demanded of you in setting the course for your organization.

This book has emerged from my over 20 years of leadership experience at Unilever and in my own companies as well as 15 years in the training circuit. This has produced seven chapters, filled to the brim with tangible tips for everyday leadership.

I wish you the best of success in being a leader.

Yours,

Markus Jotzo.

Nature is awesome. It is perfect. It has adapted to changing circumstances over millions of years. The organisms that have made it this far have done so because they have spent many millennia fighting to adapt.

Let us look and learn from nature, for it contains principles that we can adopt, apply to our world of work, and thereby achieve success.

1 To enhance the readability in the following chapters only the male form of nouns and pronouns are used. At this point, I would like to highlight that I also mean women and people of other genders.