Читать книгу How to Write Letters (Formerly The Book of Letters) - Mary Owens Crowther - Страница 23
1. The Heading
ОглавлениеThe heading of a letter contains the street address, city, state, and the date. The examples below will illustrate:
| 2018 Calumet Street | or | 1429 Eighth Avenue |
| Chicago, Ill. | New York, N.Y. | |
| May 12, 1921 | March 8, 1922 |
In the business letterhead appear the name of the firm, its address, and the kind of business engaged in Back to list of illustration
When the heading is typewritten or written by hand, it is placed at the top of the first letter sheet close to the right-hand margin. It should begin about in the center, that is, it should extend no farther to the left than the center of the page. If a letter is short and therefore placed in the center of a page, the heading will of course be lower and farther in from the edge than in a longer letter. But it should never be less than an inch from the top and three quarters of an inch from the edge.
In the business letterhead appear the name of the firm, its address, and the kind of business engaged in. The last is often omitted in the case of widely known firms or where the nature of the business is indicated by the name of the firm.
In the case of a printed or engraved letterhead, the written heading should consist only of the date. The printed date-line is not good. To mix printed and written or typed characters detracts from the neat appearance of the letter.
In social stationery the address, when engraved, should be about three quarters of an inch from the top of the sheet, either in the center or at the right-hand corner. When the address is engraved, the date may be written at the end of the last sheet, from the left-hand corner, directly after the signature.
Letterheads used by a life insurance company, a law firm, and three associations Back to list of illustration
In the case of widely known firms, or where the name of the firm itself indicates it, reference to the nature of the business is often omitted from letterheads Back to list of illustration
