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to… david_crutton@millershanks-london.co.uk

cc…

re… be happy!

You are indeed 110% correct to tell your Created Director not to flap! For here is the astonishing Coca-Cola work I have been promising. It is, I think you will be agreeing, mole-breaking stuff. I waste no further ado and reveal all!

Our first commercial is opening on a grey scene of down-in-mouth teenagers sadly missing Coke refreshingness. This is quickly changing to technicolours as Europe’s premier pop group, Aqua, appear and are singing their own brand of uplifting, happy music:

We make fizzy pop,

And Coke make fizzy pop,

Put the two together,

And the fun, it never stop!

Fizzy whizzy pop,

That take you to the top,

It make you oh-so-happy,

And give the blues the chop!

As they sing, dance and lark about in a clean-cut, teenager way, the with-it youngsters are drinking Coca-Cola and their mood is transforming to beaming happiness.

And this is just the first TV script! I fax the other five to you now. Your reaction will be like mine when my top-gun team bring me this outrageous concept. WOW and DOUBLE WOW!! I know it will be a brave client to buy an idea of such power, but with your famous ‘ball of steel’, I am knowing you can do it.

Perhaps my overhead projections and me come over for the pitch to lend mortal support? I take already the liberty to put this thinking to Jim Weissmuller and he is most enthusing.

As soon as you are getting over the excitement, let me know what you think.

Toodle-pip – Pertti