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In 2010 I left the corporate world to start my own business. It would be a digital company built around the new economy, with the internet and social media wave sweeping the world. Five years later I sold the business to a worldwide, UK-listed corporate called M&C Saatchi. My company grew quickly, employing 70+ full-time, shared and contracted people by the time I exited it. After eight years I left that company entirely in order to start something new, but I would also face a new battle – the fight of my life.

This book is a raw account of the struggles and trials involved in building a startup, incorporating my experiences of working in the internet industry for some major companies before making my eventual move into entrepreneurship.

In it are stories, business insights and life lessons – denoted by a different font – I learned along the way. The appendixes include a series of articles about startups and entrepreneurship; a complete overview of South Africa’s startup ecosystem; and a list of funders in the country that are actively investing in startups, originally published by Ventureburn. I hope you find this book interesting and useful as you pursue your own dreams.